After a day of hard, excruciating work, most people are just interested in going to their homes and doing what they do best - relaxing. However, for many people, a hard day’s work isn’t completely over until you make a visit to your local grocer.
Imagine, having to push your way through a large crowd to try and get to a relatively available check out, only to be forced to wait for an extensive period of time in a long, endless lineup. That thought has propelled the latest development in mobile technology – Virtual shopping! According to the Globe and Mail's article
Virtual shopping gets real at Toronto subway station, these mobile devices are increasingly becoming more elaborate and intuitive to a point that they can also do our daily shopping, as proven by Tesco (a multi-national supermarket) and Samsung.
Adapted in South Korea by Tesco and Samsung, ‘virtual 3D’ stores were installed in subway stations across Seoul, South Korea which allowed commuters to simply scan the QR code of the item that they desire with a mobile device. When those customers arrived at their homes, their items would have been shipped – and possibly even delivered - to them within the same day. This technology has been recently adapted by the online retailer well.ca, who has launched their version of ‘virtual 3D’ stores amongst Toronto subway stations, forecasting a possible change in retail marketing as we know it.
Ideaca have been listed in the 2012 Branham300 ranking of top Canadian ICT companies. The Branham300 highlights the top Canadian and Multinational ICT companies operating in Canada, as ranked by revenues. 
