IDC Executive Brief
The Current reality of Analytics in Large Canadian Enterprises: IDC Canada Maturity Model
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Sponsored by Ideaca
Adapted from Canadian Business Analytics Landscape, 2012, by Nigel Wallis
IDC #CA0ECA12
In 2011, more than a trillion gigabytes of information was created and replicated globally, which means it grew by a factor of nine in just five years. Being able to deal with this onslaught and successfully deliver the right information to the right people at the right time is a competitive business advantage. That's why the market for analytics software is bigger than one might imagine. In Canada, organizations spent $923 million in 2011, 12% more than the previous year. IDC anticipates that by 2015 the Canadian analytics market will be north of $1,200 million, meaning the analytics sector is growing much faster than the software market as a whole.
In spring of 2012, IDC surveyed 100 business and 100 IT leaders from Canadian firms with $100 million or more in revenue. IDC spoke with director, VP, and C-level executives to better understand how businesses were integrating analytics into their competitive strategies.
IDC Canada Business Analytics Maturity Model
In order to better understand how analytics is moving from hype to reality, IDC developed a maturity model from the data in the study. Our aim was to identify which cultural and technological choices and decisions determine analytical competency.
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