In our preoccupation with designing the perfect user experience
(UX) we fail to comprehend other key components that can play a role in enhancing
the overall UX. If we turn a blind eye, then the UX is destined to suffer irrelevant
of whether or not we have hammered out the perfect design. Two of the
integral components that we must learn to more fully address, along with that flawless
UX design itself, are:
Change
Management -
Change….this small, one syllable word seems to inspire fear among the masses.
However, armed with a well-planned change management strategy we do not have to
fear this puny little word. An organized change management strategy provides a
structured approach to transitioning an organization (people, technology and
all) from a current state to a desired future state. Yet, if this strategy is
lacking organizations tend to resist and not embrace this change of state,
which can lead to a breakdown in the UX and subsequently the implemented
solution.
As
consultants, we need to be considerate that change is an unnerving task for all
involved; therefore, if we strive towards developing a well thought out change management
strategy, then we help provide an environment welcoming of change and more
supportive of a positive UX. The key to a well thought-out change management
strategy lies in launching an effective communications plan that addresses the
two most important questions that people need to hear, the “why” are we
changing and the “result” or impact on us? In tackling these giants we can help
ease organizational fears by providing answers to these daunting questions and
allow users the chance to focus explicitly on their solution experience.
