Just Imagine...

Post written by Chris S., BI Consultant at Ideaca. Read more about BI on his blog: The Outspoken Data Guy.

For quite some time I have been imagining what the possibilities of Big Data might be. I am certainly no expert in the area but being the data guy that I am, I often wonder what might be able to be done with data that may be being collected at any point in time. Face it, we are so connected now that our every move generates some form of data and often multiple pieces of it.

For example, if a marketer wanted to know everything about Chris Sorensen in a given day, chances are that most of that data is logged somewhere. What time I leave my house is available via my cell phone, my driving directions and speed are also available there as well. When I sit on the train I surf the web, send emails and organize my task list, all of these actions generate recorded data. What time I log into work, how often I am active on my computer and what I am do all day long is logged. Where I shop, what I buy (if I have a rewards card) is all tracked. My Facebook views, tweets all contain things that could be used to build a personality model of myself and my habits.

It is not really that big of stretch to think that this data could be used in one gigantic model to predict my next move and perhaps even entice me to make a different one. Maybe instead of stopping at Home Depot to get my painting supplies, an app could suggest the best place for me to go based on what I am doing. Sound like a stretch? Not really…Think about the labor that gold miners went through just to get a few stones. Now gigantic machinery does the same thing. The same thing is happening with Big Data where machines are able to gather information from a variety of sources and store large volumes of it in order to form predictive models. We are only at the tip of the iceberg but just imagine what the possibilities might be

The Art of Retail

The Art of Retail event was held on April 17, 2013 at Archeo in Toronto’s Distillery District. This event brought together executives from large Canadian retailers, including Canadian Tire and Shoppers Drug Mart, to educate on how to optimize mobile, social and web technology while growing their businesses. 

Two experienced and prominent speakers offered their insights into the ever-changing world of retail. The first of these speakers was Doug Stephens, a retail expert, founder and President of Retail Prophet, and author of The Retail Revival. Stephens educated attendees on how demographic and technological changes are affecting customer bases, how companies can stay current and how new technologies are transforming how we shop. He also shared his belief in a coming retail revival that is only possible if retailers embrace technology.

The second speaker, Scott Stratten, focused his presentation on the social aspect of retail. Stratten is the President of Un-Marketing and author of the book UnMarketing: Stop Marketing. Start Engaging.. Stratten is also an expert in Viral, Social, and his own style of Authentic Marketing: Un-Marketing. His presentation covered topics such as why people spread some business content and not others, what fractional reaction means, what tools are useful and what are fads, how to improve corporate social media, and how to transform a negative situation into a positive situation. Stratten told attendees that passionate and knowledgeable frontline employees play a larger role in selling than the logos found on the product itself. He also stressed the importance of social media and creating a product that people want to talk about online. 

In addition to the presentations by Stephens and Stratten, Michael Griffiths, Global Managing Director of Retail at Microsoft led a customer panel featuring Longo’s, Microsoft Store, and Ideaca’s longtime client, LS travel retail North America. The three retailers discussed their ongoing journey to become connected through the implementation of fully-integrated Microsoft retail solutions. They shared their experiences with the audience including, what brought the need for them to adopt a connected and agile solution, lessons learned during the implementation and the improvements in their retail operations since go-live.

Positive feedback from the almost 100 attendees confirmed the success of this event. Thanks to Microsoft Dynamics for their partnership in The Art of Retail! For other upcoming Ideaca events visit http://www.ideaca.com/news.

Ideaca's Company Video

Ideaca is proud to be launching our first ever company overview video! Designed with clients, prospects, and employees in mind, we have built something that truely reflects what Ideaca is all about...
 

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RIS Reveals 2012 Mobile App Award Finalists

Mobile apps have become huge in retail and are continuing to grow in popularity at a rapid rate. They are becoming ubiquitous in the retail landscape from both a consumer and corporate standpoint.

Retail Info Systems News (RIS) has just revealed their 2012 Mobile App Award Finalists, categories include: Enterprise Excellence, Innovation, Shopping, and Store Operations.

A few facts based on recent RIS research were also included in the article:

• More than half (a total of 57.2%) of responding retailers update their mobile apps every three months, or more frequently, 42.9% every two to three months, and 14.3% every month
• 50% of consumers return to the retailer's app at least once a week
• Mobile app budgets are on the rise among nearly three-quarters of surveyed retailers
• Among those with growing budgets, the average increase is 50%

The finalists, and the above facts, speak to the advancement and innovation occurring in the retail mobile app space. Retailers are starting to pick up on this so the next year should be interesting...

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How Corporate Collaboration Strategy Affects Profits for Retailers Event

Last week Ideaca teamed up with Microsoft to put on an event focused around Corporate Collaboration and Store Portals for Retailers.

John Torella from J.C. Williams Group, gave an inspiring talk that made our attendees realize they need to keep with today's emerging technologies by being a differentiator.

"Surprise and Delight your Customers".
- John Torell

 Rob Alexander-Carew from Microsoft Canada, discussed how to Resolve your Retail Business Challenges

Valerie Prendergast and her team from Ideaca gave an impressive demo showcasing Store & Corporate Collaboration in Practice

The event was a great success, and motivated our retail audience to consider making impactful and necessary changes to their corporate collaboration strategy.

If you missed out on this event, don't worry! We are hoping to have a recording of this session up on our website in the near future. Stay tuned!

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Calling All Retailers!

Join Ideaca & Microsoft on March 1st for a Complimentary Breakfast Seminar on How Corporate Collaboration Strategy Affects Profits for Retailers!
Attend this event to learn how your retail organzation can:

Empower store associates with the information they need on the floor to drive sales conversions and improve productivity.

Address comparison shopping on the floor with real-time competitive information.

Provide details on product information and pricing, inventory (in stock/out of stock), and more.

Deliver real-time views of the business to corporate decision makers on conversion and productivity metrics

Time & Location

Breakfast & Registration:
8:30 am - 9:00 am
Seminar:
9:00 am - 11:30 am
Tablet Draw:
11:30 am
Microsoft Missisauga Campus
Events Entrance
1950 Meadowvale Blvd
Mississauga, ON L5N 8L9

 Click to register for this event and also be entered to win a Samsung Tablet!

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