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Tuesday, 27 March 2012

RIS Reveals 2012 Mobile App Award Finalists

Mobile apps have become huge in retail and are continuing to grow in popularity at a rapid rate. They are becoming ubiquitous in the retail landscape from both a consumer and corporate standpoint.

Retail Info Systems News (RIS) has just revealed their 2012 Mobile App Award Finalists, categories include: Enterprise Excellence, Innovation, Shopping, and Store Operations.
A few facts based on recent RIS research were also included in the article:
  • More than half (a total of 57.2%) of responding retailers update their mobile apps every three months, or more frequently, 42.9% every two to three months, and 14.3% every month
  • 50% of consumers return to the retailer's app at least once a week
  • Mobile app budgets are on the rise among nearly three-quarters of surveyed retailers
  • Among those with growing budgets, the average increase is 50%
The finalists, and the above facts, speak to the advancement and innovation occurring in the retail mobile app space. Retailers are starting to pick up on this so the next year should be interesting...

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