Have you adopted mobile and tablet retail technologies?

If you haven’t, you might be falling behind and missing out on valuable opportunities.

Advancements in technology bring changes in retail and the way that people shop. Customers are no longer satisfied with customer service only at the till, promotional offers they don’t relate to and primarily using cash to pay. At the same time, retailers want to save money and gain valuable insight into their customers and how they shop. Retailers and customers can satisfy both of their wants with modern payment technologies.

Retailers face many challenges when considering new payment methods including cost, customer security and the speed of transactions. Growing technologies such as mobile payments improve customer convenience, reduce fraud and help retailers learn more about their customers. As for security, mobile payments offer security levels comparable to EMV, but without the expensive hardware. With the right technology, payments can be made on devices such as tablets. This allows employees to take payments from anywhere in the store without having to move heavy or awkward equipment. Tablet payment technology also offers access to information formerly limited to the till such as available inventory. 

When customers know that providing information leads to an improved shopping experience, they are more likely to provide retailers with their personal data. Retailers can then use this information to learn about their customer’s shopping habits and even customize offers to fit their exact interests. Various technologies are now available to assist in collecting and using this data efficiently. By implementing the right software, you can gain valuable access to your customers shopping preferences and habits, while benefiting customers with customized offers. 

While the future of retail technology is unclear, it is likely that mobile payments and tablet technologies will become more common and the benefits of collecting customer data will become more important. Retailers who adopt modern technologies today will better prepare themselves for the future and coming changes in retail. If you’re interested in learning more, Ideaca has knowledgeable consultants that are happy to discuss what technologies are right for you and your business.