Setting expectations with clients

Post written by Steve J, Project Manager at Ideaca

The Oxford Dictionary defines “managing expectations” as: “Seek to prevent disappointment by establishing in advance what can realistically be achieved or delivered by a project, undertaking, course of action, etc.”

Almost every part of our lives is surrounded by expectations, either ones we set for ourselves or ones that were set for us by others. When it comes to consulting and being on a project, every part of the project experience will be influenced by expectations. There will be expectations around the project as a whole, the deliverables, the time and especially the budget. It is the responsibility of the project team and Project Manager to ensure that the client has a clear and accurate understanding at all times. The overall success of any project will be linked to the expectations of the client, the understanding and efforts of the project team and how well these factors align. At the end of a project, the client’s satisfaction with the delivered project will determine its success.

I have worked on a variety of projects, including those with high expectations from the client. In one project the client as a whole had very little technical and user knowledge of the system that we were implementing for them. They were very much involved in the project and took on many tasks. One of the tasks that was completed by the client was the design and layout of the new system. This task was completed before the project team started on the project and with limited knowledge of the system. The designer was able to design the pages to match that of a SharePoint look and feel without any operational knowledge of the system as a whole. The project team was not a part of this design and the client wanted the end result to look and operate the same as they had designed it. When our project team realized this, we had to pivot our work to align with a more customized solution rather than an out of the box implementation as originally expected. Communication and managing expectations became a critical component of this project, especially since the plans and timelines shifted substantially. Working closely with the client, being honest about timelines and budget and reviewing changes before work continued were very important. Our open communication kept the client informed and the project team on the right track to meeting their needs. In conclusion, the client was very happy with the end product and assured us that we had exceeded their expectations.

Through my experience working with a variety of clients in different situations, I have developed an understanding of how to best manage client expectations. As in the example above, the situation could have turned out with one, or both parties upset about the changes in plans. But by effective expectation management, we were able to explain to the client why things needed to change and what exactly we were going to change. This turned a potentially problematic shift in work into a positive improvement of work.

In my next blog entry, I’ll cover the four key factors in managing client expectations that I have learned throughout my career. Check back next Tuesday, September 17 for more!