You've Collected Data...But Now What?

Post written by Peter T., Management Consultant at Ideaca. Read more about visibility on his blog: Visibility.

The list of technologies that allow us to capture vast amounts of data is quite extensive. This list varies in magnitude of use and exposure within organizations. Companies today can, and most often do, use multiple means of collecting data, such as: Spreadsheets, Databases, Operational specific Software, Enterprise Systems; ERP, CRM, HRM, Various Portals; Personal Portals, News Portals, Enterprise Information Portals, Self-Service Portals, e-Commerce Portals, Collaboration Portals… And the list goes on and on.

It is very evident that companies are really good at collecting data. Whether the data management function within an organization is primitive or advanced, gathering data in spreadsheets or in elaborate enterprise systems and databases: the majority of organizations are great at data collection. Hard copy, Soft Copy, e-Copy, web displayed; data in all forms, shapes and sizes is being collected at an enormous pace. If you can write it, print it, draw it, type it, sketch it, draft it, and capture it, you can rest assured it is being gathered.

The question is not what data to capture next, but now that we have all this data, NOW WHAT?  

Once data is collected, do organizations use it in the most efficient way? The overarching question is: now that you have all this data, what value are you getting from it? The following are five steps that will assist organizations in gaining the most value out of their data.

STEP 1 – IDENTIFY YOUR VALUE DRIVERS

Before we can successfully answer the question of value derived from data, we need to understand what the value drivers are for an organization. Are the value drivers; profitability, reputation, market share, productivity, customer service? The list can certainly be expanded upon. Getting value out of your operational data is imperative, but if you don’t link the data that you are capturing with the value drivers of the organization, you could be spinning your wheels and not realizing the full potential of your systems and efforts.

STEP 2 – LINK DATA TO YOUR VALUE DRIVERS

The next step to ensuring you are making intelligent decisions based on relevant information is to verify that all data captured is linked to the value drivers of your organization. Every piece of information that is collected and processed is intended to provide new intelligence, thereby improving the positive outcomes of critical operational decisions. The way to optimally perform this is by linking significant data retrieval and performance functions to your value drivers. Furthermore, these links can be expanded upon where multiple associations exist.

Dissecting the specific data captured will allow organizations to assess data accuracy, timeliness, depth, and most importantly the interconnection with various other data sets and systems. The key is to ensure that crucial data is modeled to display how it is gathered, at what interval, and how data from one source is related to data in another.

STEP 3 – ANALYZE

Now that you have modeled all significant operational data, you will be able to focus on the highest impacting pieces. By designing new processes or re-engineering solutions, you will be able to increase the usefulness of the information. The analysis will be focused on interconnecting data, assets, management, and operational systems. This exercise will require a thorough look at the data to ensure that standards are in place and the collection of information is from across the entire organization in order to ensure corporate-wide accurate reporting. The outcome from the analysis is to design a roadmap that will focus on operational improvements tied directly to the value drivers of the organization. This can be initiatives such as: identifying ways to increase production, improve safety records, decrease maintenance costs, improve asset visibility, reduce compliance risk, and much more.

STEP 4 – SOLUTIONING

After defining opportunities to improve operations, organizations need to devote some time to developing a realistic plan of achieving these goals. A key step in the Solutioning process is developing the overall vision and detailing the various components of development in palatable sizes ready for execution. Increasing the capabilities of the organization through the design of new automated systems or enhanced analytics, processes and interfaces are just some of the improvements that can be realized. If structured properly, these enhancements can provide the organization significant wins by capitalizing on the information captured along the way.

Information Technology has assisted organizations in navigating from simple and non-existent data management environments, to an optimized level where data can be used for benchmarking and analysis to drive their strategic and operational initiatives. This cannot be successfully done however without ensuring that all data captured provides value and that value is something that drives the automation, analysis and design of advanced systems and integration opportunities. The following diagram depicts the stages of data management and provides a visual of where organizations currently are and how far they may have to go in order to achieve the most optimal level of data management: